Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?
Answer : B
A Marketing Cloud admin needs to warm their account’s Dedicated IP.
What option for segmentation aligns with the IP Warming process?
Answer : A
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
Answer : A
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
Answer : C
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they updated their email address weeks ago but continues to receive the NTO Daily Digest email at their old address. The Marketing Cloud admin has confirmed the new email address is present in the appropriate data extension.
What consideration could account for this behavior?
Answer : C
Where would a Marketing Cloud admin view all verified email addresses?
Answer : C
Northern Trail Outfitters wants a business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
Answer : B
Which data structure could be configured to appear in the out-of-the-box Subscription Center?
Answer : B
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO’s brands?
Answer : C
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
Answer : B
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?
Answer : A
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATE the admin notices the keyword is unavailable.
What issue could the admin be facing?
Answer : B
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Answer : B
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
Answer : B
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which consideration should be taken when configuring an SFTP User?
Answer : A
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